The presidential elections in the United States (U.S.) scheduled for November 5, 2024, signify a critical phase with the competition between Kamala Harris and Donald Trump. One of the determining factors in this race is considered to be the influence of celebrities on the political scene.
In the U.S., celebrities have the power to shape public perception due to their large follower bases. Particularly through channels like social media and television, endorsements made before elections significantly influence voter behavior. The campaign strategies of Harris and Trump this election cycle highlight the importance of gaining celebrity support, while the direct and indirect effects of this support on voters remain a topic of discussion.
The influence of celebrities in U.S. elections has become increasingly evident over time and is seen as an important factor that can sway voter decisions. Celebrity endorsements had a significant impact during Barack Obama’s presidential campaign in 2008, effectively mobilizing young voters. Current Democratic candidate Kamala Harris is also utilizing this strategy in the 2024 elections to leverage the power of celebrities.
Trump’s entry into politics has made this dynamic even more interesting. Trump has demonstrated that the support of celebrities is a two-way street, serving as both a political figure and a pop culture icon. Given celebrities’ ability to reach voter demographics and raise awareness on specific issues, the impact of this support is undeniable. However, the 2016 election serves as an example that celebrity endorsements do not always guarantee success. Despite the strong support of celebrities like Beyoncé, Lady Gaga, and many others for Hillary Clinton’s campaign, the election results turned out unexpectedly. [1]
The U.S. presidential election is shaping up to be a close contest between Kamala Harris and Donald Trump, with uncertain outcomes. In this uncertainty, celebrity endorsements are being used as an important tool to add emotional appeal to the campaigns. Harris has garnered support from many high-profile celebrities, including Taylor Swift, Beyoncé, and Oprah, while Trump seems to have a smaller number of supporters.
Celebrity endorsements generally increase public interest and motivate young voters. However, it can be argued that their effect on changing voter decisions is limited. The true impact of celebrities is more pronounced in fundraising and encouraging participation. While these endorsements may not directly alter voter behavior, they are recognized for bringing energy and awareness to campaigns. The impact on election outcomes remains a topic of debate as Election Day approaches.
In the 2024 elections, stars like Mark Ruffalo, Scarlett Johansson, Chris Evans, Taylor Swift, and Jennifer Lopez have openly expressed their support for Kamala Harris. These celebrities can quickly reach millions due to their large followings on social media.[2] In contrast, Donald Trump appeals to a different audience by securing the support of figures such as Elon Musk, Mel Gibson, and Jon Voight. The difference in celebrity supporters between these two candidates is noteworthy in terms of their strategies to appeal to different segments of society and enhance their voting potential.
According to a survey, only 11% of Americans stated that celebrity political views influence them, while 7% reported voting for a politician because of a celebrity endorsement. These figures highlight the potential impact of celebrities on elections, yet they also indicate that a significant portion of the public bases their political decisions on other factors.[3] The same survey revealed that 51% of respondents developed a negative perception of a celebrity due to their political views. Many Americans believe that celebrity involvement in politics harms American democracy, with this view being particularly prevalent among Democrats and individuals under 45. Additionally, 32% think that a celebrity’s political participation can harm their careers, while only 10% believe it could be beneficial.[4]
This data highlights the perception and impact of celebrity political participation on society. For instance, Taylor Swift’s support for Kamala Harris in the 2024 presidential election has led some Americans to believe that the pop star’s influence could change the election outcomes. However, most respondents in various surveys argue that celebrities should not involve themselves in politics, with Republicans particularly emphasizing this viewpoint.
A study from Harvard University shows that celebrities not only attract attention but also have the power to increase voter participation and influence polling results.[i]5 Artists like Megan Thee Stallion and Beyoncé have performed at political rallies, while figures like Taylor Swift and Kylie Jenner have made a significant impact with calls for voter registration on social media. According to the research, young voters find motivation to vote thanks to the credibility of these celebrities. The presence of celebrities at political events can directly influence election outcomes by increasing voter mobilization and registration.
Thus, celebrity endorsements can be a strong aspect of election campaigns; however, voters’ final choices ultimately depend on deeper factors such as policy promises, economic conditions, and the personal characteristics of the candidates. Kamala Harris and Republican campaigns aim to mobilize young and undecided voters by leveraging the influence of major artists and well-known figures.
Considering that younger generations will make up the majority of the voter base by 2028, the role of celebrities in such campaign strategies is becoming an important trend in American democracy. This could herald a new era that shapes election outcomes and promotes civic engagement. In summary, success in elections ultimately depends on the candidates’ policies, campaign strategies, and economic conditions. Therefore, while celebrity support can provide a strategic advantage, deeper and more tangible factors still play a decisive role in voters’ decision-making processes.
[1] “US election: The celebrities backing Donald Trump or Kamala Harris”, Sky News, https://news.sky.com/story/celebrity-endorsements-and-the-us-election-will-they-make-a-difference-13245902, (Accessed on:03.11, 2024)
[2] Adrian Horton, “From JLo to Beyoncé: the double-edged sword of celebrity endorsements”, The Guardian, https://www.theguardian.com/culture/2024/nov/02/celebrity-endorsements-impact-harris-trump-election, (Accessed on: 03.11. 2024).
[3] Oana Dumitru, “One in ten Americans say a celebrity has caused them to reconsider a political position”, YouGov, https://today.yougov.com/politics/articles/50818-celebrity-caused-reconsider-a-political-position,
(Accessed on: 03.11, 2024).
[4] Ibid.
[i] Emily Chang, “Celebrities do have an impact on elections, Harvard study finds”, ABD News, https://abcnews.go.com/Politics/celebrities-impact-elections-harvard-study-finds/story?id=112806120, (Accessed on:03.11, 2024).
